The Executive Communication Programme
12 weeks. 90 minutes per week.
Applied directly to your real work.
For senior managers who lead in English and want to communicate
with more clarity, authority, and impact in the moments that matter.
What changes over 12 weeks
Most communication coaching focuses on technique — frameworks, structures, presentation skills. This programme focuses on something more specific: the gap between what you think and what comes out, in real situations, under real pressure.
Over 12 weeks you will become more effective in the situations that determine how you are perceived, how much influence you have, and how far your ideas travel.
Before the programme
– Your point arrives too late or not at all
– You soften messages that need to be direct
– Pressure triggers over-explanation
– You feel less effective with senior stakeholders
– Your ideas don’t get the traction they deserve
After the programme
✔ You lead with your point, clearly and early
✔ You are direct without being blunt
✔ You influence instead of explain
✔ You hold your ground with senior stakeholders
✔ Your ideas get heard, challenged, and acted on
What happens in 90 minutes
Check-in (10 min)
We review what happened since last session — what you tried, what worked, what didn’t.
Situation focus (30 min)
You bring a real situation from your working week. We look at exactly what happened, what you said, and what you were trying to achieve.
Communication work (30 min)
We work on the specific gap — structure, delivery, real-time response, presence. Live practice with immediate feedback.
Application (20 min)
We translate the work into something concrete for the following week — a specific situation, a specific change.
What we cover — week by week
Week
Focus
Week 1
Foundations
• How you currently communicate — what’s working and what isn’t
• Identifying your specific communication pattern under pressure
Week 2
Clarity
• Getting to the point — leading with your message, not building to it
• Structure that works in real-time, not just on paper
Week 3
Directness
• Saying what you mean without over-softening or over-explaining
• The difference between being direct and being blunt
Week 4
Influence
• How to make a point that lands and stays
• Framing, sequencing, and the language of influence
Week 5
Meetings
• Leading discussions, managing the room, handling interruption
• Getting your point in — and keeping it there
Week 6
Presence
• What presence actually means — and how to build it deliberately
• Voice, pace, pause, and physicality in online and in-person settings
Week 7
Disagreement
• Pushing back without damaging the relationship
• Holding your position under pressure
Week 8
Senior stakeholders
• Communicating up — adapting without losing authority
• What senior people are actually listening for
Week 9
Difficult conversations
• Delivering difficult messages clearly and professionally
• Managing emotion — yours and theirs
Week 10
Decisions
• Communicating under uncertainty
• Making a recommendation when you don’t have all the answers
Week 11
Integration
• Bringing it together across a complex real situation
• Rehearsal and live feedback
Week 12
Consolidation
• What has changed — and what to continue
• A clear picture of where you are now and where to go next
What’s included
• 12 x 90-minute 1:1 coaching sessions, online
• Applied homework each week — always based on your real work
• Session notes and observations after each session
• Email access between sessions for quick questions
• Programme completion summary — a written record of what changed and what to focus on next
Investment: €2,500
Full 12-week programme — paid in full or in two instalments.
Corporate clients: invoice and purchase order available on request.
The programme begins with a free 30-minute Executive Communication Review.
If it’s not the right fit, I’ll tell you honestly.
For clients who want to go further
After the 12-week programme, some clients continue with focused work on a specific area. Current extension modules include:
• Negotiations & Difficult Conversations — 4 weeks
• Senior Leadership Communication — 4 weeks
• Advanced Presentation & Public Speaking — 4 weeks
• Leading Diverse, Cross-Cultural Teams — 4 weeks
Extension modules are discussed at the end of Week 12 based on where you are and where you want to go.
The first step is a conversation.
Book a free 30-minute Executive Communication Review.
We look at how you currently communicate in real situations —
and whether this programme is the right fit.
No obligation. No sales pitch. Just an honest conversation.
